Abbotsford Venom HC Unveils New Brand Identity & Three-Logo System For The Future

Abbotsford, BC – June 2026, Venom Hockey Club is proud to announce the unveiling of its new visual identity, introducing a dynamic three-logo system that reflects the organization's continued growth, commitment to athlete development, and vision for the future.

As Venom HC continues to expand its footprint across Western Canada and strengthen its international relationships, the organization sought a brand identity that better represents every stage of the athlete journey while maintaining the competitive edge that has become synonymous with the Venom name.

"This is more than a logo rebrand/relaunch," said Abbotsford Venom HC President & GM, Brady Douglas. "It's a statement about who we are, what we stand for, and where we're going. Every logo has a purpose and represents a different aspect of our culture, development model, and competitive mindset."

The new identity consists of three distinct logos:

The Shield of the Future – The Circle Crest

The Circle Crest serves as the primary organizational mark and represents unity, culture, and belonging. The circular design symbolizes the complete development pathway within Venom HC, from grassroots athletes entering the program to players advancing toward junior, collegiate, and professional opportunities. The crest reflects the organization's commitment to building a community where athletes can grow both on and off the ice.

The Competitor – The Cobra Head

The Cobra Head embodies the competitive spirit of Venom HC. Focused, aggressive, and relentless, the mark represents the mindset expected from athletes throughout the organization. It symbolizes confidence, preparation, accountability, and the pursuit of excellence. This logo will become a key symbol for Venom's elite teams, apparel, and high-performance initiatives.

The Game Ready Mark – The Abbotsford Venom Stick Logo

The Abbotsford Venom Stick Logo celebrates the club's roots while representing the complete athlete. Featuring the cobra gripping a hockey stick, the mark reflects Venom HC's commitment to developing skilled players, strong leaders, and high-character individuals prepared for success at every level of the game. It serves as a reminder of the organization's foundation and the hard work required to achieve long-term success.

Building the Future

The new branding launch marks the beginning of the next chapter for the Abbotsford Venom HC as the organization continues expanding its AAA programming, player development opportunities, educational partnerships, international recruiting initiatives, and pathways for aspiring athletes.

While the look may be new, the mission remains unchanged. Venom HC exists to provide athletes with an environment where they can maximize their potential both on and off the ice.

The future of Venom HC is built on development, competition, and legacy.

And that future starts NOW.